10 Ways to Keep Your Customers Coming Back!
Business competition can be fierce in today's economy. Trying to land new customers costs more than keeping your current customers. So, how does a business keep their customers from seeking cheaper alternatives or going with your competition? There are many things you can do, but here are 10 ways that can help you keep your customers coming back and remain loyal to you.

Gift Baskets for Marketing? – Here are some simple ideas to help your business reach more customers.
A good gifting program can help your business with customer retention, new customer acquisition, brand building, and building good will with business partners.

Original Ideas for Administrative Professional Gifts
In 1952, the International Association of Administrative Professionals (IAAP) started honoring office workers by sponsoring Administrative Professionals Week. Now, Administrative Professionals week is one of the largest workplace observances outside of employee birthdays and other major holidays. This is truly the time to thank those tireless administrative professionals who keep our offices running like clockwork and make our jobs easier.

Great News for Chocolate Lovers!
Are you crazy about chocolate? Most people love chocolate, but did you know that some chocolate is good for you? Chocolate, in its purest form is actually an antioxidant. Antioxidants help rid your body of free radicals which are terrible little molecules that run amok in your body causing disease and aging. Antioxidants bond to the free radicals and are removed from your body through digestion.

Get the Most Out of Business Gifts
The right business gift can do amazing things for your company.  They are given to say, “thank you”, build relationships, foster goodwill or just show business thoughtfulness.  The right kind of gift can help your business relationships flourish and grow, while the wrong gifts could quickly cause a business relationship to go south. The right [...]

People are Crazy About Pet Gift Baskets!
Do you have pets of your own? Maybe you know someone with pets. Either way, Pet Gift Baskets are becoming very popular. According to the American Pet Product Manufactures Association (APPMA) approximately 45 million households have dogs, 38 million have cats and another 15 million have other pens like, birds, fish, horses, reptiles or other small animals. The APPMA estimates that 83 million of these households have an average of 2 pets each. That is a lot of pets!

What’s Your Favorite Color?
Do you have a favorite color? You may not realize it but colors actually speak to us. Not only are colors symbolic, but they can evoke emotions or physiological responses. Most of us from our youth are taught that colors mean something such as red meaning stop and green means go. When we see pink [...]

Extending Your Brand with Gift Baskets
When is a gift more than just a gift? A gift basket is more than just a gift basket when you can use a gift basket to serve more than one purpose. You give gifts for many reasons. Individuals and businesses use them to say thank you, show appreciation, congratulate, and acknowledge events, but many [...]

Building Loyalty with Gift Baskets
Let’s face it; your current customers are your business life’s blood. They are generally your primary source of revenue you should be spending a good percentage of your marketing budget focusing on them. A good rule of thumb is that 60% of your marketing budget should be spent on your current customers or marketing directly to them. Remember, it costs far more to gain a new customer more often that it does to keep a current one.

Top 10 Reasons for Gift Baskets
10. Gift baskets can be made to fit any budget. 9. Themed gift baskets can be made to fit any occasion. 8. A gift baskets can come in any size to fit the situation. 7. Gift baskets are quick and easy to order. 6. Gift baskets can be shared so it can save you money by serving more people. 5. [...]

Why Give Gift Baskets?
If you have never received a gift basket before, then you are probably asking yourself, “Why send gift baskets?” Gift baskets are given for almost any occasion. They can be sent on birthdays, holidays, or as appreciation gifts. They are a wonderful way to say thank you to a valued customer or even a potential client. Gift [...]

Show Your Appreciation with Gift Baskets
In the gift basket business, we see all types of customers. Individuals and businesses buy gift baskets to say thank you, or show their appreciation to other businesses and individuals. Gift baskets are a great way to show appreciation because they can be tailored to match what your recipient likes or what interests them. Gift baskets can be [...]

Movin’ On Up
THE original basket boutique is excited to announce we are Moving Up! It has been an honor to have been picked for the Entrepreneur Magazine Franchise 500 list the past four years, but even a great honor to have propelled up the list!  We have moved up to #369 for 2010 from #464 in 2009. [...]

Military Friendly Franchise Opportunity
G.I. Jobs Magazine has named The Original Basket Boutique, a premier gourmet gift basket franchise, a 2010 Military Friendly Franchise. This prestigious honor is drawn from a list of over 5,000 companies that have a percentage of new hires or franchises with prior military service, company policies toward National Guard or Reserve service and recruiting [...]

Keeping Customers Happy with Gift Baskets
There has never been a better time to grow your business. Even with the recession, you can still gain market share and retain customers by applying some simple business tactics.