Extending Your Brand with Gift Baskets
When is a gift more than just a gift? When you can use a gift to serve more than one purpose. You give gifts for many reasons. Individuals and businesses use them to say thank you, show appreciation, congratulate, and acknowledge events, but many businesses miss an opportunity if they are not using a gift to [...]

Building Loyalty with Gift Baskets
Let’s face it; your current customers are your business life’s blood. They are generally your primary source of revenue you should be spending a good percentage of your marketing budget focusing on them. A good rule of thumb is that 60% of your marketing budget should be spent on your current customers or marketing directly to them. Remember, it costs far more to gain a new customer more often that it does to keep a current one.

Top 10 Reasons for Gift Baskets
10. Gift baskets can be made to fit any budget. 9. Themed gift baskets can be made to fit any occasion. 8. A gift baskets can come in any size to fit the situation. 7. Gift baskets are quick and easy to order. 6. Gift baskets can be shared so it can save you money by serving more people. 5. Professionally designed gift baskets convey a [...]

Why Give Gift Baskets?
If you have never received a gift basket before, then you are probably asking yourself, “Why send gift baskets?” Gift baskets are given for almost any occasion. They can be sent on birthdays, holidays, or as appreciation gifts. They are a wonderful way to say thank you to a valued customer or even a potential client. Gift [...]

Show Your Appreciation with Gift Baskets
In the gift basket business, we see all types of customers. Individuals and businesses buy gift baskets to say thank you, or show their appreciation to other businesses and individuals. Gift baskets are a great way to show appreciation because they can be tailored to match what your recipient likes or what interests them. Gift baskets can be [...]

Movin’ On Up
THE original basket boutique is excited to announce we are Moving Up! It has been an honor to have been picked for the Entrepreneur Magazine Franchise 500 list the past four years, but even a great honor to have propelled up the list!  We have moved up to #369 for 2010 from #464 in 2009. We [...]

Military Friendly Franchise Opportunity
G.I. Jobs Magazine has named The Original Basket Boutique, a premier gourmet gift basket franchise, a 2010 Military Friendly Franchise. This prestigious honor is drawn from a list of over 5,000 companies that have a percentage of new hires or franchises with prior military service, company policies toward National Guard or Reserve service and recruiting efforts [...]

Keeping Customers Happy with Gift Baskets
There has never been a better time to grow your business. Even with the recession, you can still gain market share and retain customers by applying some simple business tactics.